Real Estate Lead Management System
Captures property enquiries, routes prospects and automates follow-up workflows.
This is a concept project: an illustrative design showing how we would approach this problem. It is not a client case study, and the interface shown uses placeholder data.
The problem
Enquiries arrive from listing portals, the website and social media. Agents manage them in personal inboxes, so response times and follow-up vary widely.
Our approach
All property enquiries land in one system tied to the listing. Prospects are matched to the right agent, viewings are booked via self-service links, and reminders and follow-ups run automatically.
Workflow
How it works, step by step
- 01
Capture
Portal emails, website forms and social messages are parsed into enquiries.
- 02
Match
Each enquiry is linked to its listing and the responsible agent.
- 03
Book
Prospects receive a link to book viewings in the agent's calendar.
- 04
Remind
Automated reminders reduce no-shows.
- 05
Nurture
Unconverted prospects get alerts for similar listings.
Architecture
System overview
Sources
- Listing portals
- Website
- Social inbox
Core
- Enquiry parser
- Listings database
- Routing rules
Actions
- Agent calendar
- SMS / WhatsApp / email
- Agent dashboard
Key features
- Unified enquiry inbox per listing
- Agent assignment and workload balance
- Self-service viewing booking
- Automated reminders and follow-ups
- Similar-listing alerts
What we'd measure
The metrics we'd agree with you up front to judge success.
- →Response time per agent
- →Viewings booked
- →No-show rate
Want something like this for your business?
We'll adapt the approach to your workflow, tools and budget.